Post by account_disabled on Sept 4, 2023 1:26:12 GMT -7
Give it a unique personality for the brand
Fundamental in branding strategies and brand awareness. It is difficult for a brand to be remembered based on a characteristic, but if it happens along the way, it is an indicator that the work done has been successful.
Companies that bet on humor in their commercials such as oldspice or pepsi, playing with the fact of being a second option compared to Coca-Cola. Both promote values that differentiate them from the competition and that nevertheless unite them more with the public.
3. Differentiate your visual identity
The visual identity must have a unique touch . It is the point that should have Phone Number List more emphasis. In the end the values are shared. Example If we talk about humor, speed, technology, flavor, you will have a long list of brands that you thought about.
However, if we put a bitten apple on your phone, you'll know who we're talking about, right? The same thing happens if we put the yellow "M" you will remember McDonald's.
I know that it is quite difficult to reach that level of visual identity that these brands have built over time, but it is important to invest time at this point to define your colors, font, symbols and differentiate yourself from the competition.
4. Sponsor events, personalities and projects
Why do brands sponsor big events? Surely you wonder, but perhaps you are close to the answer. If you thought about increasing sales you are not wrong. But will it be the main focus that brands seek? I think not.
Heineken sponsors the Champions League, but they do not expect everyone to consume their beer in the stadiums and places where this event is enjoyed. They want their brand to fly around the world, be associated with the values of the event and thus position themselves in the mind of the consumer. Emotions, the spectacle, the pleasure of watching football are elements that strengthen these ties.
Fundamental in branding strategies and brand awareness. It is difficult for a brand to be remembered based on a characteristic, but if it happens along the way, it is an indicator that the work done has been successful.
Companies that bet on humor in their commercials such as oldspice or pepsi, playing with the fact of being a second option compared to Coca-Cola. Both promote values that differentiate them from the competition and that nevertheless unite them more with the public.
3. Differentiate your visual identity
The visual identity must have a unique touch . It is the point that should have Phone Number List more emphasis. In the end the values are shared. Example If we talk about humor, speed, technology, flavor, you will have a long list of brands that you thought about.
However, if we put a bitten apple on your phone, you'll know who we're talking about, right? The same thing happens if we put the yellow "M" you will remember McDonald's.
I know that it is quite difficult to reach that level of visual identity that these brands have built over time, but it is important to invest time at this point to define your colors, font, symbols and differentiate yourself from the competition.
4. Sponsor events, personalities and projects
Why do brands sponsor big events? Surely you wonder, but perhaps you are close to the answer. If you thought about increasing sales you are not wrong. But will it be the main focus that brands seek? I think not.
Heineken sponsors the Champions League, but they do not expect everyone to consume their beer in the stadiums and places where this event is enjoyed. They want their brand to fly around the world, be associated with the values of the event and thus position themselves in the mind of the consumer. Emotions, the spectacle, the pleasure of watching football are elements that strengthen these ties.