|
Post by account_disabled on Sept 4, 2023 4:22:14 GMT -7
Therefore, measuring the open rate of email marketing is something you must do in order to know how well the email marketing strategy you are implementing is. If your open rate is low, it is a sign that you have to do analysis and improve your strategy to make it more effective. This article will help you in doing just that. But before that, it's a good idea to understand what email open rate actually means. What is Email Open Rate? Many think that email open rate is the number of Phone Number List people who open your email. But actually it's not that simple. An email is counted as opened when it satisfies the following two conditions. Email recipients allow images in your email to be displayed in the preview pane or in full email view. Email recipients interact with your email by clicking on a link in the email. Email Service Providers (ESP) will calculate the email open rate by taking the number of people who opened your email and dividing it by the number of emails that were successfully sent (not bounced). For example, if you send 100 emails, and 10 of them failed to be sent or bounced, then 90 emails were successfully sent. If 10 of the 90 email recipients open your email, then the email open rate you get is 11%. How to Increase Open Rate Email Marketing Now you understand what is meant by email open rate and how to calculate it. If it turns out that your email marketing campaign's open rate tends to be low, try implementing some of the following tips to increase your email marketing open rate.
|
|